Pavandeep Soodan
Finance & Risk Management
Founder & CEO
Ayub Afzal is the founder and CEO of DirectSB.Com (DirectSB FZ LLC). He is responsible for defining and guiding the overall vision and direction of Directsb.com and spearheads the company’s corporate strategies. Technology has become the heart of any business, Ayub realized the feet on-the-road business model is changing from many years with evolution in technology innovations. Thus, he took this as his challenge to come up with a technological solution model for real estate transaction which not only will solve customers’ real estate transaction limitations that they face with a broker but will also save customers the entire commission money/agency fee that a customer normally pays to a broker.
Ayub is a forward-thinking Global Senior Executive with IT engineering background combined with MBA in marketing & International business from USA. With over 22+ years of experience as senior executive in Information Technology, Real Estate Investment, Construction, and Financing. High-ranking success in increasing revenue growth in developed and emerging markets, achieving real results in unviable situations through vision, innovations, and ingenuity.
A focused and proficient to nurture and grow business partnerships within highly competitive markets. Ayub instinctive experience in property and real estate investment sector has allowed him to identify strategic gaps in the real estate market while also spearheading innovative new real estate concepts. He possesses proficiency and practices highly in organizational leadership and development expertise, with astute ability to drive companies into increasing revenue growth. An inherent ability to listen, motivation, and transform failing or under-performing relationships and alliances into imminent business opportunities. Ayub has a sharp focus on customer delivery, quality, and innovation in the real estate and other sectors.
Finance & Risk Management
Finance & Risk Management
A professional with a 20+ year track record of successfully managing big portfolios in complex and demanding market settings, having worked with leading multinational banks in a variety of countries. Mr. Pavandeep has held senior managerial positions and specialized in risk management strategies. His professional career has been marked by bold and transformative adjustments that have paved the way for the organization's growth and profitability. He has worked at Citicorp, ABN Amro Bank, Barclays Plc, and Mashreq Bank in the past. Pavandeep recently started his own management consulting firm in Abu Dhabi, United Arab Emirates. He holds an MBA from Warwick University in the United Kingdom and a B.Com from Osmania University in India.
IT & Product Development
IT & Product Development
With a remarkable career in the IT and IT Enabled industries, with over 25 years of experience. He has a track record of offering team leadership and IT Product Development in Multiple Domains and successfully taking them to Market. Extensive experience in large-scale IT project management and turnkey implementation. Worked with Wintech Systems, Bangalore (as Oracle Database Administrator), ICIL, Pune (System Analyst Oracle ), Veritas Solutions Chicago (Oracle DBA), and most recently worked as Technical Director in Diginet Online India Pte Ltd. Dr. Waseem has a Masters in Electronics and Communication and a Ph.D. in Management with Specialization in Marketing and Data Analytics.
VP Sales
VP Sales
VP Strategies
VP Strategies
GM - Operations
GM - Operations
A UAE-based real estate expert with over 5 years of expertise. Sana graduated from the Islamic University of Science and Technology (IUST) in Kashmir with a bachelor's degree in electronics and communication. She is also responsible for administering and maintaining Real Estate Properties with the purpose of maximizing the company's revenues. She has extensive knowledge in web design and development.
Lead Product Developer (IT)
Lead Product Developer (IT)
Jitendra Pant works for DirectSB.com as a Senior Lead Developer. He has 8 yrs experience as full stack developer. He has worked with some prestigious platforms such as Jena Informatics Bangalore, NIA Software India Pvt Ltd Delhi, ZikraByte Solutions and Starsshow India Pvt Ltd over the course of his long and illustrious career as a Software Developer. He holds a bachelor's degree in IT solutions and is well-versed in web and app development. He has certified Diploma in Information Security, by ACSE (APPIN CERTIFIED SECURITY EXPERT).
Product Developer (IT)
Product Developer (IT)
Anushka is a Software Developer here at DirectSB.com with a Bachelor's degree in Electronics and Telecommunications from Mumbai University. She has excellent skills in PHP, Dot Net and App Development. Before joining our team she had a thorough experience of more than 10 years in IT companies like Sartorius Mechatronics India Pvt., Codebox Pvt Ltd. (India) and Lightspeed Pvt. Ltd. (Dubai). She is a valued member of the team.
Head of Programme Management
Head of Programme Management
The Head of Programme Management, Dr. Farzana is a dynamic and tenacious professional. Ph.D in Biochemistry from University of Kashmir and a diploma in Pscyhoanalysis from Manhattan Institute of Psychoanalysis, she enjoy an extensive expertise of 12+ years in Research Management, Strategic Planning and Digital Transformation. A great influencer, an astute professional, proficient in Continuous Process Improvement, possesses an overarching vision for programme management team in Directsb.com.
Dr. Farzana works alongside other cross-functional programs in Directsb.com and ensures that all initiatives are aligned with Directsb.com Global Marketing, Work Flow Management and CRM strategic directions.
She has managed multiple projects based in USA, Japan, UAE and India on the ground of their Research and Development, Financial strategies and in other marketing aspects. Besides that, she has been a key note speaker for paper presentations in University of Wollongong, King Abdullah University, University of Kashmir, Jamia Millia and many other prestigious Universities for publications. She has also contributed to Research Journals as a writer.
She is also a Beauty and Brand ambassador for many Indie-brands and takes lead in many social activities and is a volunteer project lead for many women lead inititatives in India and New York.
Senior Relationship Executive
Digital Marketing Executive
Relationship Executive
Web Developer & Digital Marketing Specialist
Digital Marketing Executive
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