Ayub Afzal is the founder and CEO of DirectSB.Com (DirectSB FZ LLC). He is responsible for defining and guiding the overall vision and direction of Directsb.com and spearheads the company’s corporate strategies. Technology has become the heart of any business, Ayub realized the feet on-the-road business model is changing from many years with evolution in technology innovations. Thus, he took this as his challenge to come up with a technological solution model for real estate transaction which not only will solve customers’ real estate transaction limitations that they face with a broker but will also save customers the entire commission money/agency fee that a customer normally pays to a broker.

Ayub is a forward-thinking Global Senior Executive with IT engineering background combined with MBA in marketing & International business from USA. With over 22+ years of experience as senior executive in Information Technology, Real Estate Investment, Construction, and Financing. High-ranking success in increasing revenue growth in developed and emerging markets, achieving real results in unviable situations through vision, innovations, and ingenuity.

A focused and proficient to nurture and grow business partnerships within highly competitive markets. Ayub instinctive experience in property and real estate investment sector has allowed him to identify strategic gaps in the real estate market while also spearheading innovative new real estate concepts. He possesses proficiency and practices highly in organizational leadership and development expertise, with astute ability to drive companies into increasing revenue growth. An inherent ability to listen, motivation, and transform failing or under-performing relationships and alliances into imminent business opportunities. Ayub has a sharp focus on customer delivery, quality, and innovation in the real estate and other sectors.

A UAE-based real estate expert with over 5 years of expertise. Sana graduated from the Islamic University of Science and Technology (IUST) in Kashmir with a bachelor's degree in electronics and communication. She is also responsible for administering and maintaining Real Estate Properties with the purpose of maximizing the company's revenues. She has extensive knowledge in web design and development.

Jitendra Pant works for DirectSB.com as a Senior Lead Developer. He has 8 yrs experience as full stack developer. He has worked with some prestigious platforms such as Jena Informatics Bangalore, NIA Software India Pvt Ltd Delhi, ZikraByte Solutions and Starsshow India Pvt Ltd over the course of his long and illustrious career as a Software Developer. He holds a bachelor's degree in IT solutions and is well-versed in web and app development. He has certified Diploma in Information Security, by ACSE (APPIN CERTIFIED SECURITY EXPERT).

Anushka is a Software Developer here at DirectSB.com with a Bachelor's degree in Electronics and Telecommunications from Mumbai University. She has excellent skills in PHP, Dot Net and App Development. Before joining our team she had a thorough experience of more than 10 years in IT companies like Sartorius Mechatronics India Pvt., Codebox Pvt Ltd. (India) and Lightspeed Pvt. Ltd. (Dubai). She is a valued member of the team.

The Head of Programme Management, Dr. Farzana is a dynamic and tenacious professional. Ph.D in Biochemistry from University of Kashmir and a diploma in Pscyhoanalysis from Manhattan Institute of Psychoanalysis, she enjoy an extensive expertise of 12+ years in Research Management, Strategic Planning and Digital Transformation. A great influencer, an astute professional, proficient in Continuous Process Improvement, possesses an overarching vision for programme management team in Directsb.com.

Dr. Farzana works alongside other cross-functional programs in Directsb.com and ensures that all initiatives are aligned with Directsb.com Global Marketing, Work Flow Management and CRM strategic directions.

She has managed multiple projects based in USA, Japan, UAE and India on the ground of their Research and Development, Financial strategies and in other marketing aspects. Besides that, she has been a key note speaker for paper presentations in University of Wollongong, King Abdullah University, University of Kashmir, Jamia Millia and many other prestigious Universities for publications. She has also contributed to Research Journals as a writer.

She is also a Beauty and Brand ambassador for many Indie-brands and takes lead in many social activities and is a volunteer project lead for many women lead inititatives in India and New York.